Inspired by the Hon’ble Chief Minister Shri Kamal Nath’s vision for the state of Madhya Pradesh, we lay down the following long-term developmental objectives for the festival -
ENCOURAGE A TOURISM FRIENDLY ATTITUDE
PROMOTE DEVELOPMENT OF INFRASTRUCTURE
CREATE MORE EMPLOYMENT OPPORTUNITIES
START SKILL DEVELOPMENT PROGRAMMES
Orchha is close to the famed Golden Triangle Destinations – Delhi, Jaipur and Agra.
The Festival strategy is aimed at making Orchha part of the new Golden Triangle in the next decade.
In the first year the Festival brand would be established as an annual event and with a focus on a variety of experiences on offer. The second year the focus would be recognition in media - social, print and digital – leading to a demand among tourists to be seen at the festival event. From the third year onwards, the Festival would look how the event can be scaled up to include more experiences.